Case study #1 Example | Topics and Well Written Essays - 750 words

#1 - Case Study Example Basing on the company’s experience and an interview with one of the workers at the customer service center of Nike Inc, the paper examines the process of customer service within the company. Creation of strong brand equity has over the past four decades become major strengths for the enterprise. The structure and emphasis within the business ensure that the customer get the concept of the idea behind the brand and want to have a connection with the name. After identifying the importance of customer experience, the company is making major steps towards the creation of a competitive advantage. It is believed that seventy percent of purchasing trends and purchasing experiences among customers are a result of clients feeling regarding their treatment. The availability of strong competing brands like Addidas and Puma has led to the realization of the importance of handling customer experience within the company. Since customers are aware of the availability of strong brands competing with Nike, they enjoy the luxury of demanding better services and better treatment while their complaints are being resolved. Because customer brand experience directly correlates with the exper ience enjoyed by the client, ensuring an existence of authentic customer engagements before and after completion of a sale is essential (Frisch, 2009). The approach needs requires a personal commitment with the client throughout the period to ensure any needs or requirements of the client are handled. As Nike company operations involves engaging in direct contact with customers, the company emphasizes on the importance of customer interaction through these processes throughout its retailers worldwide. The organization has consequently created loyalty programs among customers to ensure continuous interactions with customers that in return lead to the development of customer experience. The company’s

Branding and Marketing Director Assignment Example | Topics and Well Written Essays - 750 words

Branding and Marketing Director - Assignment Example As the discussion highlights to make the healthcare products to sell more, there will be a need to create a brand name and copyright on any original creation of the hospital so that they the business idea and the brand name cannot be leaked or stolen by other competitors. The marketing director will also have the task to plan and administer the hospital’s marketing operations budget. For the marketing department to function effectively there will be the need to carry out a thorough budgeting plan for the hospital so that the hospital can operate within a defined plan in order to avoid situations of deficit or surpluses. To operate on well planned budget will also ensure that resources are well distributed to the various marketing strategies so that the hospital can achieve its objectives through proper planning, budgeting and marketing of the hospital’s products. This paper outlines that a marketing director is also charged with a responsibility of editing materials according to specific customer and market requirements. This is to mean that, the director will have to carry out a research about different customer characteristics and behaviors, and then design healthcare products that can fit the defined customer groups. Just the same way in the food industry, a research is carried out to know the types of foods the customers prefer to use, the preparation type as well as the cost.

Managing Change Essay Example | Topics and Well Written Essays - 2500 words - 2

Managing Change - Essay Example Organizational leaders and its respective managers make the necessary efforts in order to accomplish the change. It is basically the nature of their work that they do such modifications. While in the process it reflects that some are very much acquainted with such practices while others are not. Also, some are able to grasp the things swiftly while others take longer hours to settle down. This often make significant differences in the job pattern of the people who settle down and spend a good span of time in their jobs while others get bogged down under pressure. This makes the candidate much more inferior with respect to his counterpart and ultimately settles down frustrated and aimless. This also makes him loose his efficiency level. But unfortunately there are least number of schools and institutions that apply to the study of such practices and thereby provide possible solutions. They are required to identify those particular areas and develop strategies by critical examination o f the shortfalls. It should become a priority for these organizations to develop solutions. (Organizational Change Management, 2009) However, changing a management is sort of a difficult practice to implement. It is similar to changing an individual’s long established habit that has been continuing over the years. On the organizational context in order to bring about change, it is required to understand the basic concepts about the structures and the different roles played by the management. This is a practice implemented in order to gear up the performance level of the organizations and side by side improve the performance level of the people in and around the organization. Researchers have almost borrowed thoughts and several concepts covering these areas which try to unfold the various aspects of organizational change. They have put up theories in order to describe situations