Case study #1 Example | Topics and Well Written Essays - 750 words

#1 - Case Study Example Basing on the company’s experience and an interview with one of the workers at the customer service center of Nike Inc, the paper examines the process of customer service within the company. Creation of strong brand equity has over the past four decades become major strengths for the enterprise. The structure and emphasis within the business ensure that the customer get the concept of the idea behind the brand and want to have a connection with the name. After identifying the importance of customer experience, the company is making major steps towards the creation of a competitive advantage. It is believed that seventy percent of purchasing trends and purchasing experiences among customers are a result of clients feeling regarding their treatment. The availability of strong competing brands like Addidas and Puma has led to the realization of the importance of handling customer experience within the company. Since customers are aware of the availability of strong brands competing with Nike, they enjoy the luxury of demanding better services and better treatment while their complaints are being resolved. Because customer brand experience directly correlates with the exper ience enjoyed by the client, ensuring an existence of authentic customer engagements before and after completion of a sale is essential (Frisch, 2009). The approach needs requires a personal commitment with the client throughout the period to ensure any needs or requirements of the client are handled. As Nike company operations involves engaging in direct contact with customers, the company emphasizes on the importance of customer interaction through these processes throughout its retailers worldwide. The organization has consequently created loyalty programs among customers to ensure continuous interactions with customers that in return lead to the development of customer experience. The company’s